Obiettivo Ambiente
Project
Corporate Video
Corporate Video
Video Type
90 seconds MP4 Video Explainer in Motion Graphics
90 seconds MP4 Video Explainer in Motion Graphics
The Challenge
Obiettivo Ambiente provides occupational health and safety services. Our role in this cooperation was to provide a video explaining to the audience how the company works and what services they offer - in a short and simple way. Our client requested an engaging and colorful animation using only the palette from the company’s brand book. . There were two main goals that we had ahead of us and that the call to action was supposed to result in:
The viewers should go to Obiettivo Ambiente’s website and get to know the full offer;
Should apply for a free consultation call.
The Solution
The first important step was scriptwriting, which usually puts our work in a specific order.. Before starting, we had a Q&A session with the client, regarding their mission, services, competitors, and goals. Our main purpose was to tell a story that would trigger emotions, get the attention of the target group (hook) and motivate the audience to take action at the end of the video.
Once the script was written and approved, we started planning the design.. We offered Obiettivo Ambiente to make this video with our personal style that we often use in our videos, not only because we feel very sure with that, but also because this way we could offer the client a quality video that would also be unique on their market.
As a next step, we worked on the storyboard and styleframes closely with the client. In this model, they could review our design and get exactly what the company was expecting. .
The animation was done using mainly rigging characters. Frame by frame technique was additionally used in the scenes where the rig was limiting our creativity.
The enthusiasm of the client after getting the final video was proof to us that we took the right steps and reached the planned outcome. For us it was another enjoyable project!
Video
